How can you make your SME stand out when there’s so much other competition around?
As the saying goes, you only get one chance to make a first impression. And in business, when competition is fierce, making a fantastic impression is important. It can be the difference between customers and clients making an order or passing you by completely.
You need to show that you are professional, reliable and are offering products or services that people want. Just because you’re a small business doesn’t mean to say you shouldn’t make a big impression. Here are some of the ways you can make your SME stand out.
Have an App Developed
You will already know the importance of a good company website. In many cases, this will be the first thing people see of your business so it has to be right.
But have you considered the benefits of having an app created?
Most larger businesses got on board with this a long time ago, but it’s something that many smaller and medium-sized companies are still behind with.
This is a good thing as right now it gives you a chance to get ahead. It helps you to stand out from your competitors and shows that you are a professional and trustworthy company. In the near future, an app will be as integral to business as a website is today. But until then use it to get ahead.
In the last two years, more sales have been made on smartphones and tablets than computers and laptops which is something you can’t ignore. Of course, your website should be optimised to be viewed on all screen types, but an app allows you to go a step further.
Here a customer is downloading an app, and therefore all of your details and information to their phone. Getting into your customers’ pocket in this way is a fantastic position to be in as a business. It means your business is only ever a click away.
Host an Event
We live in a very digital age, and so online marketing methods aren’t to be overlooked. However, direct face-to-face marketing is also highly effective for many businesses. One way you can go about doing this is by hosting an event to make your SME stand out.
Invite clients that you think would be interested in your business, and make it fun. Instead of dull presentations, make it interactive and exciting with live demonstrations, competitions and even games.
There are lots of companies offering contract catering for businesses so you can have your event catered with tasty food too. Being able to speak to potential clients face-to-face is far more personal. You can be persuasive and could well secure yourself a number of new contracts.
Upgrade Your Office
When customers or clients visit your office, you want to ensure they aren’t left feeling underwhelmed. It’s not to say you need a huge office in a prime location with floor to ceiling windows. However, you should make the best of the space you have.
Decorate so that it feels bright, clean and airy. Make sure the layout doesn’t feel cramped and ensure it’s well lit. Not only will this help with worker productivity, but anyone coming into your office for information or meetings can see things look professional.