An online portfolio: computer on desk with plant

As a freelancer, it’s always going to be important for you to find work.

Whether you’re a journalist, editor, blogger, or something completely unrelated to the writing industry, you’ll find that you need some way of showcasing your experience.

Years before, you would have taken your physical clips and stored them away in a physical portfolio that you could take with you to a meeting when you’re looking for work. Or you would have sent them off with your queries. But now, you need to have something online. If you’re new to the world of freelancing, you may not have any idea of what you need to do to get this together. But thankfully for you, it’s relatively simple.

When you’ve been freelancing for a while, then you can simply bring together your skills and experience to create an online portfolio that will help you to sell yourself a little more. You may even find that it lands you more work, just by being there. And isn’t that a great prospect?

If you don’t have any experience yet, then you may also be worried about this. But again, you really don’t have to be. Because you can also get that together at the same time. As long as you know what kind of work you want to do, the rest should fall into place. Either way, here’s what you’ll want to include in your online portfolio.


  1. Your Contact Details

Probably the most important thing that you need to include on your online portfolio is your contact information. You can add lots of great detail about who you are and what you do, but if your website visitors aren’t able to work out how to contact you, you’ll lose the job!

So, ensure that your contact details such as your email address, your social media links, and your phone number are all listed on the main page, the contact page, and on any other pages that you like too.


  1. Information About You

Next, you need to make sure that you have some information about you on the site too. And this is essential. People are nosey by nature. And they’re going to want to get a sense of who you are before they hire you. Yes, they’re essentially going to hire you for your skills and expertise, but if they can connect with you and like your personality, then you’ll have a better chance than others that have the same skills and experience.


  1. Your Experience

Yes, you also need to include your experience. And if you don’t have anything that’s related to what you want to do. You need to get some! But don’t panic, because getting experience is simple. Just take a look at that link to get you started. If you really want to make this work, people will hire you and give you the experience you need. Then you can list it on your online portfolio.


  1. Your Services

This one seems so obvious, that you may actually forget all about it. But you just can’t. You have to make sure that you have a ‘Services’ tab that lists all of the services that you provide. Even if there is just one or handful, make sure that you’re listing lots of great detail about what you can do. Really sell yourself here.


  1. Work Samples

If the last section was where you’re going to sell yourself, then here’s where you’ll back it up. It’s important to have samples of your work included in your online portfolio. Even if you only have a couple, list them here. Then add more as you start to get the work.


  1. A Blog

It’s also a great idea to have a blog on your website. Whether you’re a writer or not, content matters. It’s even point five in the 5 Web Design Tips For Small Businesses article. With relevant content, you’ll be able to draw people into your portfolio from searches.


  1. A Call To Action

Finally, you’re going to want to make sure that the visitors to your site do something when they’re there. A lot of the time you’re going to be sending out your portfolio with pitches. So you’re going to want the editor to then contact you and assign you some work.

To do this, you’re going to want to work in some killer call-to-action points. Whether it’s ‘email me’ or ‘follow me’ or ‘order work here’ or whatever it is that you want them to do, on each page you need to make sure that you’re encouraging a response out of your site visitors.


Online Portfolio: What Is It?

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