Is your website delivering the impact you need for your business?
If not, it might be time to make some changes. Website trends change all the time, which makes it difficult to keep up with the latest designs, apps and features, but a refresh once in a while won’t hurt.
The purpose of your website is to make a splash, to get people interested in you and your business so that you can get some great new clients and start bringing more income in. It’s easier than you think to make that first great impression, and there are some things you can do today to turn it around.
Make your website stand out with these simple tips for making your website stand out.
Clean it up
Your homepage should be uncluttered, sleek and feature plenty of white space – minimalism is in! Having a clearer homepage will make it easier for people to read, and helps them get to the point quicker. You’ve only got people’s attention for a few seconds while they decide whether or not to stay or move on, so keep your message clear and simple.
Add a video
Video is the simplest way to make an impression. For younger people in particular, it’s the easiest way to get their attention. A short video explaining who you are, what you do and how you can help their business can make a great introduction, showing more than just words on a page.
Video production experts Five on a Bike say that ‘your message is strongest with video’ – and they’re not wrong. Add a video to your homepage and boost results for your business.
Make your copy strong
While video is starting to overtake the written word online, those words on the screen are still important. Read your copy thoroughly and be critical. Is it delivering what you need? If not, it might be time for a rewrite. Learn how to write better web copy for content that is engaging, smart and makes a good impression to help you reach out to visitors and encourage them to buy your product or service.
Be bold with your images
Typical staged stock images are definitely over, and new ways of using photography in website design are in! Get creative with your photography and don’t rely on tired stock images to get by. People like to see real people, real places brought to life and artistic ways, so give it a try and see what kind of impact you could make on your website.
With an improved website design, you’re more likely to grab people’s attention and attract new clients and customers. First impressions really do matter, and with a lot of competition online, you need to do what you can to make your website stand out. What’s next after your website revamp? Why not look at ways to boost your online sales? Make the most of your website to boost your business and achieve the success you’ve been grafting for.